Peter Urfer is a product designer and UX strategist, designing and building interfaces since 1996, from campaigns for Kempinski and Shangri-La to internal tools for Cisco. The work runs from research to shipped code: interfaces, brands and information design, with a fair bit of AI these days. A member of the Alphaus Studio, working remotely in English and German.
Bringing a Classic into the Digital Age with Helvetica Now
Optimized for screens and design flexibility, an old favorite gets a rehaul.
Signs your company is bad for your UX career
Your UX career might be in jeopardy. Focus on your growth and avoid staying in companies with these issues.
What Samuel L. Jackson Taught Me About Personas
This is the mothaf*#@$n deal with mothaf*#@$n personas.
